Install attribution is coming next

Know which link, channel and creator brought every install.

Branded links on your own domain, deep links that open your app, and every tap traced to where it came from. Set up in an afternoon.

Get started Read the docs
What do you want to track?
go.acme.com/ananyaCreator: @ananya.styles

Live taps now

  • InstagramStory · in-app browser
  • InstagramBio link
  • WhatsAppLink previewBot
  • YouTubeVideo description
3 taps from @ananya.stylesPreview bot filtered out

Detects taps from

  • Instagram
  • YouTube
  • WhatsApp
  • Facebook
  • X
  • LinkedIn
  • Telegram
  • Snapchat
  • TikTok
  • Threads
  • Pinterest
  • Reddit
  • Discord
  • Google
  • Bing
  • Email
  • SMS

Live today

Everything a link needs.
Nothing it doesn't.

The foundations of attribution, working today on Android and iOS.

Branded links

Your domain.
Your links.

Every link lives on a subdomain you own, like go.yourbrand.com. Certificates and verification files are handled for you.

https://go.acme.com/diwali
Your subdomainSSL handledassetlinks + AASA hosted

Deep links

Opens the app.
On the right screen.

App Links and Universal Links, generated from your app's details.

Channel detection

Knows where every tap came from.

Instagram, YouTube, WhatsApp, email and more, detected from the app the tap happened in.

Instagram46%
WhatsApp24%
YouTube17%
Email9%
Direct4%

Example data

Bot filtering

Previews don't count.
People do.

WhatsApp, Instagram and iMessage fetch every link to draw a preview. Dropplink marks them as bots, so your numbers stay real.

  • WhatsApp link preview
  • Person · Instagram app
  • facebookexternalhit crawler
  • Person · Safari
  • iMessage preview

Signed SDK keys

Per-platform keys you can rotate: create, ship, then revoke the old one.

QR codes

Download a print-ready QR code for any link, for packaging, posters and stores.

Link previews

Set the title and image people see when a link is shared on WhatsApp or Instagram.

Expiry and archive

Links can expire on a date, and archived links fall back to your website.

How it works

From sign-up to your first link.
In an afternoon.

Settings · Link domain
go.acme.comWaiting for DNS
TypeNameTarget
CNAMEgolink.ondropp.app

Add one record at your DNS provider. We check every minute and switch it on, certificate included.

Only on Dropplink

Creators,
not just channels.

Most attribution stops at “Instagram”. Dropplink is powered by Dropp, where brands run creator campaigns, so it knows which creator sent each tap.

  • Every creator in a Dropp campaign gets their own app link, created automatically.
  • Installs trace back to a person, not just a channel.
  • Creators share one link that opens your app, with nothing to set up on their side.
Run creator campaigns on Dropp

Coming next

Full install attribution.

On the roadmap, in this order. Links you create today will carry this data automatically.

  1. Next up

    Install attribution

    Every install matched to the link, channel and creator that brought it, using the Play Store referrer and device matching.

  2. Then

    Deferred deep links

    New users land on the exact screen they tapped, even after installing from the store.

  3. Then

    Events, revenue and reports

    Sign-ups, purchases and revenue by campaign and creator, with retention and an overview.

  4. Then

    APIs and webhooks

    Server-to-server events and raw data exports to your own systems.

For developers

A small, signed API you can read in one sitting.

  • Plain HTTPS and JSON: works before the SDKs ship
  • HMAC-signed requests, with test vectors for your signer
  • App Links and Universal Links files, generated for you
SDK API reference
Signing a request (Kotlin)
// Sign every request with your SDK key (HMAC-SHA256).
val body = json.toByteArray(Charsets.UTF_8)
val ts = (System.currentTimeMillis() / 1000).toString()
val bodyHash = sha256Hex(body)
val signature = hmacSha256Hex(SDK_SECRET, "$ts\n$bodyHash")

request.header("X-Key-Id", SDK_KEY_ID)
       .header("X-Timestamp", ts)
       .header("X-Signature", signature)
       .post(body)  // POST https://attribution.ondropp.app/v1/init

Questions? Answers.

What is Dropplink?+

Dropplink is app attribution and deep linking for mobile apps. You create branded links on your own domain, share them anywhere, and see which link, channel and creator each tap and install came from. It's made by Dropp.

What is an MMP, and is Dropplink one?+

A mobile measurement partner (MMP) tells you where your app installs come from. Dropplink does that job for growing apps, with links, deep links and click tracking live today and install attribution coming next.

Do I need to use Dropp to use Dropplink?+

No. Dropplink works on its own for any app. If you also run creator campaigns on Dropp, every creator automatically gets an app link, and you use the same account for both.

Which platforms are supported?+

Android and iOS apps. Links open your app through App Links and Universal Links when it's installed, and the right store when it isn't. Desktop visitors go to your website.

How long does setup take?+

Most teams are set up in an afternoon: add one DNS record, register your app, add the verification steps to your app, and create your first link.

Why do I need my own domain?+

Links on your own subdomain carry your brand and keep your deep links separate from every other app's. You add one CNAME record; we handle the certificate.

How is my data protected?+

IP addresses are hashed with rotating salts and never stored raw. SDK requests are signed with your app's key, and secrets are shown once and never stored in the dashboard.

Your next install has a story. Start reading it.

Create an account, connect your domain and share your first link today.

Get started Talk to us
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